Email Marketing for Beginners (Self-Paced Course)

Go from no list to a working welcome sequence and a simple monthly newsletter, legally and without overwhelm.

• Sign-up offer and consent basics (UK)
• Five-email welcome sequence templates
• Monthly newsletter template and metrics

What's inside

• Start Here guide: learning outcomes, how to use the course and a 3-week schedule
• Module 1: Consent and set-up: You'll understand the UK basics of email marketing consent and have chosen and set up an email platform.
• Module 2: Your sign-up offer: You'll have a sign-up offer and a form placed where your audience will see it.
• Module 3: The welcome sequence: You'll have written and scheduled a five-email welcome sequence.
• Module 4: The monthly newsletter: You'll have a newsletter template and a 60-minute process to write and send it monthly.
• Module 5: Measure and improve: You'll read your email reports and choose one improvement each month.
• 30-day action plan: week-by-week checklist and before/after measures

Every module has a lesson PDF (learning outcome, step-by-step method, worked examples, checklist and summary) and a fill-in worksheet or template.

Who it's for

Freelancers and small businesses starting an email list, or with a list they never email.

Format

Self-paced course: 12 branded PDFs (23 pages in total) in one ZIP: Start Here guide, 5 lessons, 5 worksheets and an action plan. Print or fill in on screen.

Instant digital download

Download straight after purchase. Nothing is shipped. Original content by Epic Collections, licensed for use in your own business; please don't resell or share.

Summarises UK GDPR/PECR basics with reference to ICO guidance. Not legal advice.