Measure What Works
Simple marketing tracking for small businesses: know where enquiries come from and what to stop doing.
- "How did you hear about us?" system
- Five numbers to track monthly
- One-page monthly marketing review
What's inside
- Start here
- Ask "How did you hear about us?"
- Five numbers to track monthly
- Free tools that help
- The one-page monthly review
- Decide what to stop, keep and start
- Worked examples by business type
- Common measurement mistakes
- Your measurement checklist
Each chapter ends with a summary and action steps, with worked examples, scripts, checklists and fill-in templates throughout.
Who it's for
Small business owners who spend time or money on marketing but cannot tell what is working.
Format
Ebook: 14-page branded PDF (A4).
Instant digital download
Download straight after purchase. Nothing is shipped. Original content by Epic Collections, licensed for use in your own business; please don't resell or share.
General education only.
Common questions
What format are the files?
Word, Excel, CSV and plain text. They open in Microsoft Office, Google Docs and Sheets, or LibreOffice.
Is this legal, tax or financial advice?
No. Templates and notes are practical starting points. For contracts, tax or compliance, check with a qualified adviser.